Welcome to Townsquare Interactive

New Client Onboarding Resource

What we'll cover on this call:

Strategy

Asset Gathering

Campaign Foundation

Business Management Platform Software

The Goal:

The goal of this call is to work closely with you to collect business and brand information to build your online campaign. We want to build an accurate representation of your:

Business

product

services

Let's get started!

The Strategy.

What is your intention for your site? Your intention is helpful in determining our strategy.

Information Guide / Build Brand Awareness 

Drive Conversion

Product or Service Visibility 

Google is king.

SEO, also known as Search Engine Optimization, is a set of tactics and website best practices that communicates with search engines.

Townsquare steps in to take away the leg work from you.

Local SEO takes time.. here's what to expect:

  • Establish online presence

    - Launch website on primary domain

    - Custom content

    - Start our SEO process on and off page.

  • Clean up brand information online

    - 35 directories 

    - Consistent business name, hours, location, etc. 

  • Verified GBP

    - Set up and verified

    - Customer Reviews

  • Business Management Platform Onboarding

    - A Software Specialist will provide a in-depth look into the software

What can delay a campaign?

Multiple websites

Unverified GBP Profiles

No online reviews

Delays can impact a campaign's overall success.

What do we need from you?

Google Business Profile

Social Media Links

3rd Party Widget Codes

Photos

Existing Logo

Your Website.

Let's talk Content.

Our content is...


  • Google Friendly: Written using Google's best practices


  • Tone:
  • Fun and Energetic
  • Serious and Professional
  • Friendly and Conversational
Let's talk about our recommendation for the tone of your site based on your industry and site intent.

What are the specifics for your services? Any niche information?

Are there any slogans or mottos you'd like to add?

The Aesthetics.

We design strategically.

Our sites cater to Google AND Consumers.

Let's take a look at examples that will work best for your business and intent.

Tree and Landscaping

Contractors

Roofers

Your Preferences.

Here are some things to think about:

What stood out to you on the example site? Any dislikes?

How would you like to personalize your business on this example site?

Your Site. Your Identity.

Branding. Logo. Photos

What is Branding?

Branding should be consistent throughout your online presence.

Logos

Colors

Company Vehicles

Graphic Flyers

Business Cards

Uniforms

Brand colors.

We will pull colors from your existing logo/branding.

Primary Color:

Secondary Color:

Background Color:

Let's Talk Photos

We have an extensive library of stock photos.

We will happily use stock photos as needed -- making sure they align with your business, location and services.


Let us know you're preferences and our designers will take it from there!

Things to consider:


  • Do you only do residential/commercial?


  • Do you want to avoid including faces?


  • Are you focused on a high-end feel?


  • Are there regional items we should take into account? (ie. Florida style homes/landscapes)

Quality, personal photos are always the best choice to represent your business.


You will be provided with a Google Drive link to send over photos you'd like to get added to your site.

Quality photos go a long way.

Gathering The Particulars.

Next we'll go over pieces of information we need for you.

Business Information

Business Name, Hours, Phone, Email, Location

Services

What are your top services? Specifics are key.

Links

Do you have any social media links or links to 3rd party sites?

Widgets

Any 3rd party widgets to add to your site? (ie. Calendars, Forms, Shops, etc).

Note: Wix, WordPress, and other platform plugins will not transfer.

Forms

Do you have any special requests for forms to be added?

Google Business Profile

Existing links to all GBPs.

Site Migration

We can move over your content from your current site.

Other Services.

Our Targeting ads get your business in front of potential clients.

  • Ads are based on geolocation and can be shown within a 5-25 mile radius.


  • Ads will follow a viewer for 30 days.


  • What service do you want to highlight on your ads?


Now that we have the foundation of your site wrapped up, let's move on to our Business Management Platform -- also known as the BMP.

Business Management Platform

This is an exceptional tool that offers many benefits for both business owner and client

Below are some of the most resourceful and beneficial features you can utilize 

House all of your customers in one location.

Let's see it in action!

That's a wrap!

You'll receive a recap email with what we discussed today. Here's what to expect next:

Assets

Please be sure to send over any outstanding items with in 3 business days.

Production link

You will receive a link when your site is ready to view.

Launch

You can approve your site by hitting the approval button in the email you will receive.

Software Specialists

When you have your appointment with our Software Specialist, please remember to come prepared with your client list and any possible questions.

Customer ID Number

We will provide you with a unique Customer ID Number. Please keep this number handy in the event we need you to confirm it.

Please Note:

Please be aware of spam calls! If you receive a call from someone claiming to be with Townsquare Interactive and asks for additional money, it is a scam.


If you receive such a call, ask them to provide you with your customer ID number. If they cannot provide that, hang up and contact your Onboarding Specialists directly or call support at 855-463-5490.

Got Questions?

We'll be in contact throughout the process. You can reach me by phone or email!

Thank you for your time and welcome to Townsquare Interactive!